Thursday, 5 March 2009

FEENIX ASHES - Naming my baby



The mythical bird 'Phoenix rising from the ashes'
The legend is that when the bird dies it would burst into flames

and another phoenix would rise from its ashes.

I believe fashion is eternal, and an idea never dies, it simply evolves.
I wanted my concept 'Old vs New' to play part in my labels name.

FEENIX - being the new future
ASHES- being the old
The mythical bird also plays part of the fantasy and magic theme of my designs.

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